Selling a business

There is a lot to consider when it comes to selling your company. And not just tax, financial or commercial aspects. Emotions are highly relevant as well. The KroeseWevers Corporate Finance advisers are fully aware of this. We can advise and support you in every step of the process of selling your company.

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From orientation to due diligence in four steps

When you decide to sell your company, it is reassuring to have a team of experts at your side. Our specialists know what to expect and can prepare you and your business in detail. Selling a company is a complex and intensive process. To realise a successful sale, we will carefully consider each step of the selling process.

The sales process can be divided into a number of phases:

  • Phase I: orientation
  • Phase II: preparation
  • Phase III: approach & negotiation
  • Phase IV: due diligence & completion

The actual implementation of each phase depends on the objectives of the selling process and, of course, on your personal wishes.

Is your company ready to be sold?

Selling your company starts with the question: is my business ready to be sold? You can already start preparing your company three to five years before the actual sale. Using the KroeseWevers exit-readiness scan, we can assess your company. This assessment provides insight into any areas that need to be developed for a selling process.

The selling process can be divided into a number of phases:
Phase I: orientation
Phase II: preparation
Phase III: approach & negotiation
Phase IV: due diligence & completion
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Phase I: orientation

Before initiating the selling process, we will discuss your long-term objectives, both businesswise and personal. Because selling your company should not be taken lightly. Questions often come up and there are also emotions involved. In this first phase, we discuss your wishes concerning prospective buyers, your role after the takeover, and we also take the human aspects into consideration. If desired, we will assess, together with our financial planners, if the selling price is sufficient for your ambitions and plans after the sale.

Phase II: preparation

The objective of this phase is the careful preparation of the selling process. A thorough preparation contributes to a better price and conditions in the intended transaction. During this stage, we will guide you in:


  • setting the targets of the intended sale, e.g. business succession or increase in scale by connecting with a strategic party;
  • preparing the sales documentation;
  • preparing a list of potential buyers;
  • issuing a price advice.

Phase III: approach & negotiation

The sales strategy that is, among others, determined by the size of the company and the expected number of candidates, will influence the approach of the market. In this phase, we will guide and assist you by:


  • approach of potential buyers;
  • providing information about your company to any potential buyers after signing a non-disclosure agreement;
  • conducting exploratory meetings and negotiations with prospective buyers.

Phase IV: due diligence & completion

After signing the letter of intent, the buyer will be entitled to carry out (or have carried out) a due diligence investigation and additional negotiations will take place concerning the transaction documentation, including the sale and purchase agreement. We can guide and assist you in this phase with:


  • preparing the data room;
  • supervising the due diligence (process);
  • conducting meetings and negotiations about the transaction documentation; and
  • executing (having) the mandatory deeds (executed) before the notary.

And we continue our support after the sale

We can provide a full-service solution for all the steps during the entire selling process. In addition, the multidisciplinary KroeseWevers approach guarantees our continued support after the transaction. For example:

  • the realisation of the agreed subsequent steps after the takeover;
  • the administrative processing of the transaction; and
  • your estate planning.
And we continue our support after the sale

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Contact us

015 L9162 bewerkt
mr. Berto Janssen
Director of Corporate Finance
+31 (0)5 38 50 49 15
908 A9919 bewerkt
Rob Koops RV
Senior Corporate Finance Manager
+31 (0)5 38 50 49 22
More information? +31 (0)53 850 49 00
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